Case Study

Pennsylvania Scale Company

Fresh Marketing for New Sales

A stale marketing presence and weak identity made the company vulnerable to low cost imports. Trusted dealer advocates were selling other brands based on price, rather than sustained accuracy and longevity. Desired results: To evolve a legacy brand to be seen as progressive and relevant in a commoditized market.

Company Profile

Pennsylvania Scale produces bench counting and weighing scales, weigh/count controls, platforms scales, Airport Baggage check-in scales and a wide range of capacities and accuray from 2 lbs. to 40,000 lbs. capacity.

Solutions

MANTEC’s Sales and Marketing Specialist helped identify new markets and new products to meet the needs of those now identified markets. In addition, MANTEC facilitated a total reboot of the brand including an updated logo, web site, photography, parts and equipment catalogs, advertising, brochures, and public face.

  • Repositioned itself to appeal to a tech-oriented market.
  • A 43% increase in counting scale sales.
  • An overall profitability increase year over year

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